Jury Research
Imaging Presentation Partners’ Jury Consultants develop and test trial strategies to assist attorneys in formulating a powerful trial presentation. Through Jury Research, the Trial Team gains insight into how jurors will perceive their case. The benefits of Jury Research include:
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Developing a storyline that resonates with jurors; |
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Understanding how jurors apply case facts in reaching a verdict; |
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Measuring the impact of trial graphics; |
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Determining the influence key witnesses have on the jury; |
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Defining salient issues that augment or reduce damage awards; |
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Assessing additional information necessary for a favorable verdict; and |
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Creating a psychological Juror Profile for jury selection. |
Imaging Presentation Partners’ Jury Consultants provide a detailed report that does not require the Trial Team to peruse pages of charts and dense text to gleam the salient findings. The Trial Team is also presented with trial strategies and recommendations to prepare and present the most compelling case.
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